Your small business is, without a doubt, missing out on clients who aren’t feeling seen / supported / validated / included by you. It may not feel like you’re intentionally setting out to do that, but the fact of the matter is, your words are LOUD.
If you’d like to make easy, inclusive changes to your business, make 2022 the year. It genuinely will not disrupt your way of doing things. Commit to it. Be about it. Do better.
Raise your hand if your family photo has ever been sabotaged by your child using only their weird fake smile 🙋♀️ You know the one.
One thing I hear time and time again from fellow parents (of babies, and of grown ones too) is they wish someone could snap their photo during the moments that feel the most real. The moments where the magic of all your people in one place together brings out the most authentic versions of yourselves. There’s a certain energy that comes out of each of us when we’re some place we want to be, with people we actually want to be with, while feeling beautiful in your own way.